Genevieve has been an active entrepreneur in the consumer products space since 2002. For much of her career, her focus was on building & leading Natural Consumer Product Goods (CPG) companies. Most recently, from 2016 through 2018, she led SKU, the first and leading consumer products accelerator in the U.S. In 2019, she and co-founder Dan Graham launched Springdale Ventures to make investments in early stage consumer brand companies. In March 2019, she and several other local entrepreneurs launched Naturally Austin, a non-profit organization to support emerging local consumer brands. Genevieve also developed cross-cultural educational program for Princeton University, in India, and served as an adjunct professor at Baylor University. Genevieve was recognized in AustinInno’s 50 on Fire in 2018 for her leadership in CPG.